Corporate Marketing Lead

Job Purpose

The Corporate Marketing Lead will develop and execute marketing strategies to strengthen brand positioning, increase audience engagement, and support business growth within the media industry. The role focuses on media campaigns, brand partnerships, audience insights, corporate communications, and integrated marketing initiatives.

Key Responsibilities

• Develop and implement corporate marketing strategies aligned with business objectives.

• Plan and execute integrated marketing campaigns across digital, social media, and traditional channels.

• Strengthen brand visibility and positioning across the media landscape.

• Identify opportunities for media partnerships, sponsorships, collaborations, and co-marketing initiatives.

• Coordinate with content, creative, digital, communications, and business development teams.

• Support the promotion of media productions, campaigns, events, and corporate initiatives.

• Conduct market research and analyze audience behavior, industry trends, and competitor activities.

• Manage relationships with advertising agencies, media partners, vendors, and other stakeholders.

• Monitor campaign performance, audience engagement, and marketing KPIs.

• Manage marketing budgets, timelines, and campaign reporting.

• Ensure consistency in brand messaging and corporate identity across all communication channels.

Qualifications & Experience

• Bachelor’s degree in Marketing, Media, Communications, Business Administration, or a related field.

• Minimum 5–7 years of experience in marketing, preferably within the media, entertainment, broadcasting, publishing, or creative industries.

• Experience in corporate branding, integrated campaigns, media partnerships, and digital marketing.

• Strong understanding of media platforms, audience engagement, and industry trends.

• Proven ability to manage cross-functional projects and external stakeholders.

Required Skills

• Strategic marketing and brand management.

• Media partnerships and stakeholder relationship management.

• Digital and social media marketing.

• Campaign planning, execution, and performance analysis.

• Strong communication, presentation, and project management skills.

• Creative thinking and analytical problem-solving abilities.