Senior Marketing and Communications Specialist

Job Summary

The Senior Marketing and Communications Specialist will be responsible for developing and implementing integrated marketing, branding, and communications initiatives that support the organization's strategic objectives and strengthen its public image. The role requires a highly experienced communications professional with expertise in corporate communications, brand management, content development, digital channels, media relations, and integrated marketing campaigns.

The successful candidate will develop compelling communication strategies and content, manage digital platforms, coordinate promotional campaigns and events, and ensure consistency of the organization's brand identity across internal and external communication channels. Experience in government entities, cultural institutions, arts, heritage, or the creative industries will be an advantage.

Key Responsibilities

1. Marketing Strategy and Campaign Management

• Develop and implement marketing and communications strategies aligned with organizational objectives and priorities.

• Plan and execute integrated marketing campaigns across digital, print, media, and other communication channels.

• Conduct audience analysis, market research, and campaign performance assessments to improve outreach and engagement.

• Manage marketing plans, budgets, timelines, and campaign deliverables.

• Monitor campaign performance and prepare reports with relevant metrics, insights, and recommendations.

2. Corporate Communications and Media Relations

• Develop and implement corporate communications plans to enhance the organization's reputation and public visibility.

• Prepare press releases, media statements, corporate announcements, briefing materials, speeches, and other communication documents.

• Coordinate with media outlets, journalists, communications partners, and relevant stakeholders to maximize positive media coverage.

• Support executive communications and ensure messaging is consistent with the organization's strategic direction.

• Contribute to crisis communications planning and reputation management.

3. Brand Management and Creative Content

• Maintain and strengthen the organization's brand identity, visual standards, and corporate communication guidelines.

• Oversee the development of marketing collateral, publications, brochures, presentations, reports, and promotional materials.

• Develop engaging content that reflects the organization's cultural, artistic, and creative initiatives.

• Coordinate with designers, creative agencies, photographers, videographers, and other suppliers to deliver high-quality content.

• Ensure all communication materials meet established brand, quality, and approval standards.

4. Digital Marketing and Content Management

• Manage and enhance digital communication channels, including websites, social media platforms, and other online channels.

• Develop and oversee digital content strategies to increase audience engagement, awareness, and reach.

• Coordinate social media campaigns, content calendars, community engagement, and digital promotional activities.

• Monitor digital analytics and prepare performance reports to measure the effectiveness of online campaigns.

• Ensure digital content is accurate, engaging, accessible, and consistent with the organization's brand identity.

5. Cultural Events and Stakeholder Engagement

• Support the marketing and communications of cultural programs, exhibitions, festivals, artistic initiatives, and public events.

• Develop event branding, promotional campaigns, invitations, event materials, and post-event communications.

• Coordinate with internal departments, government stakeholders, cultural institutions, artists, creative partners, and external agencies.

• Support media coordination, VIP communications, and stakeholder engagement activities for major events.

• Ensure marketing initiatives effectively promote cultural heritage, the arts, and the creative economy.

6. Content Development and Editorial Management

• Write, edit, and proofread high-quality content for marketing campaigns, publications, websites, social media, and corporate communications.

• Ensure accuracy, consistency, appropriate tone of voice, and alignment with organizational messaging.

• Review Arabic and English content, where applicable, to maintain quality and cultural relevance.

• Develop compelling storytelling approaches to communicate cultural initiatives and organizational achievements.

7. Project and Agency Management

• Manage multiple marketing and communications projects from planning through execution and evaluation.

• Coordinate with internal teams, creative agencies, media partners, and service providers to ensure timely delivery.

• Monitor project budgets, schedules, quality standards, and agreed deliverables.

• Prepare campaign reports, project updates, and recommendations for continuous improvement.

Qualifications and Experience

• Bachelor's degree in Marketing, Mass Communications, Public Relations, Journalism, Media, or a related field.

• Minimum 7–10 years of relevant experience in marketing, corporate communications, public relations, brand management, or digital content management.

• Demonstrated experience developing and executing integrated marketing and communications campaigns.

• Strong experience in corporate branding, content creation, media relations, and digital communications.

• Experience managing marketing projects, external agencies, stakeholders, and campaign budgets.

• Previous experience in a government entity, cultural organization, arts institution, heritage sector, or creative industry is highly desirable.

• Experience supporting major events, public campaigns, cultural programs, or high-profile organizational initiatives is an advantage.

• Excellent written and verbal communication skills in English; Arabic language proficiency is an advantage.

Required Skills and Competencies

• Strategic marketing and communications planning.

• Corporate branding and brand identity management.

• Content development, copywriting, editing, and proofreading.

• Digital marketing, social media, and website content management.

• Media relations and public relations.

• Creative campaign development and storytelling.

• Event marketing and stakeholder engagement.

• Project management, budgeting, and performance reporting.

• Strong interpersonal, presentation, and coordination skills.

• Ability to manage multiple priorities and meet tight deadlines.

• High attention to detail, creativity, and sound professional judgment.

Key Performance Indicators (KPIs)

• Successful execution of approved marketing and communications plans.

• Quality, consistency, and timely delivery of communication materials and campaigns.

• Growth in audience reach, digital engagement, and campaign effectiveness.

• Quality and timeliness of media communications and stakeholder deliverables.

• Compliance with corporate branding and communication standards.

• Effective management of campaign budgets, projects, and external suppliers.

• Contribution to the visibility and promotion of cultural, artistic, and creative economy initiatives.