Sr Director Pricing & Ticketing

Role Purpose
The Senior Director Pricing & Ticketing Systems is responsible for leading the business design, implementation, governance, and optimization of theme park ticketing solutions, pricing architecture, inventory controls, and revenue management processes

This role serves as the primary business stakeholder between Revenue Management, Technology, Digital, Finance, Commercial teams in sales & Marketing, Operations, and external vendors to ensure the implementations of pricing through ticketing platform delivers commercial outcomes, operational efficiency, and an enhanced guest experience.
The role will drive the adoption of best-in-class pricing, A/B testing, implementation of dynamic pricing solutions through Theme parks ticketing capabilities that maximize attendance, revenue, guest yield, and profitability.

Key Responsibilities
Revenue Management & Pricing
• Lead the implementation of pricing strategies across all theme parks, attractions, products, and distribution channels ticketing platforms.
• Define pricing strategy timelines and implementations
• Develop dynamic pricing, seasonal pricing, and inventory optimization frameworks.
• Establish pricing governance, approval processes, and operational controls.
• Define customer segmentation and pricing strategies by market, channel, and product in the ticketing systems
Ticketing System Transformation
• Act as business lead for ticketing system implementation and enhancement projects.
• Lead projects implementations ; Define business requirements, pricing rules, inventory controls, and operational workflows.
• Validate ticketing system capabilities against business requirements and commercial objectives.
• Lead testing, UAT, configuration validation, and deployment readiness activities.
• Ensure seamless integration between ticketing, CRM, loyalty, digital, BI, finance, and operational systems.
• Act as a project managers to projects related to pricing in systems and pricing tools
Commercial Operations
• Oversee ticket inventory management and pricing steering processes.
• Support product creation, bundling, promotions, memberships, annual passes, and partner products for all ticket types and channels.
• Optimize distribution channels including direct, OTA, trade, hotels, and strategic partnerships in the ticketing platform.
• Drive commercialization initiatives that increase revenue, conversion, attendance, and guest yield.

Stakeholder Management
• Collaborate with Finance, Technology, Digital, Marketing, Sales, Operations, revenue and Parks leadership.
• Manage relationships with ticketing vendors, consultants, and implementation partners.
• Provide executive-level recommendations regarding revenue strategy, pricing optimization, and ticketing capabilities and lead plans to capture CAPEX for these projects
• Lead governance forums and steering committees related to pricing and ticketing transformation.
Reporting & Analytics
• Develop KPI frameworks and reporting structures for pricing.
• Drive adoption of pricing, attendance, and commercial performance dashboards that is linked to dynamic pricing and AI solutions through ticketing.
• Translate complex data into actionable executive recommendation

Key Deliverables
The resource will be responsible for delivering:
Ticketing
• Alignment of business needs into Ticketing Operating Model
• Pricing & Inventory Configuration Framework
• User Acceptance Testing (UAT) Sign-off
• Ticketing Governance Framework
• Ticketing SOPs and Business Processes
Revenue & Pricing
• Dynamic Pricing Strategy Framework implementations
• Seasonal Pricing Structure
• Pricing Governance Framework
• Revenue Forecasting Methodology linked to pricing
• Inventory Management Strategy
• Commercial KPI Framework for pricing

Business Intelligence
• Executive Dashboards and Reporting Requirements
• Forecast Accuracy Framework
• Demand & Pricing Analytics Models
Change Management
• Stakeholder Alignment Workshops
• Training Materials for contact centre and Knowledge Transfer
• Operating Readiness Assessment
• Post-Go-Live Stabilization Plan

Required Skills & Experience
• Minimum 10 years of experience in Revenue Management, Pricing, Commercial Strategy, and Ticketing Operations is key.
• Minimum 5 years leading teams within theme parks, attractions, pricing consultancy, or entertainment industries.
• Proven experience implementing or optimizing large-scale pricing through ticketing platforms with proper project management.
• Demonstrated success delivering pricing transformation and revenue optimization programs.
• Experience managing complex stakeholder environments and executive-level governance

Desirable Skills & Experience
• Direct experience with theme park ticketing platforms such as Accesso, Vivaticket, Gateway, sensetime or similar solutions.
• Experience implementing AI-driven pricing solutions or dynamic pricing
• Experience within integrated destination resorts, theme parks, attractions, or entertainment businesses.
• Knowledge of CRM, loyalty, digital commerce, and guest journey optimization.
• Experience managing multi-park pricing and inventory environments.
• Degree in Business, Economics, Tourism, Revenue Management, or related discipline.
• Experience within the GCC or international B2B tourism markets.